We believe in keeping things simple, that chaos comes from complexity. That’s why we focus on Facebook marketing and advertising for Delaware Valley businesses like yours. If you look in the navigation of our site you won’t see a laundry list of services. There’s a very good reason for that, too many agencies say they work with Facebook ads but only after its too late do you realize it’s just one of one hundred things they want to sell you.
We only work with Facebook products, and that is the foundation of our Facebook advertising strategy
Step 1. Strategy
Your project deserves (and requires) a thorough discovery phase. That way, we can find out as much as possible about your company, your products or services, and your people. It also gives us a chance to comb our archives to see if we’ve already worked a Facebook marketing campaign that we can pull from to help yours.
Our business is rooted in direct response. Meaning, you won’t hear about a campaign that suggests you spending a single red cent on likes. We believe for every dollar you spend marketing, it should come back to you dressed up like a five dollar bill.
That all starts with a bullet-proof Facebook advertising campaign that is built around the target audience that engages with your message and fulfills your marketing objectives.
Step 2. Targeting
Facebook is THE social media platform because of one thing, the ability to target down to a single person, your exact audience. We use these tools to get your ads in front of the people most likely to engage with them. Without getting too ahead of ourselves, you can target people based on interests, usage, visits, past purchases and lookalike audiences. That is some serious firepower to create great Facebook ads, and that’s what we want to talk about next, the creative.
Step 3. Creative
Your ads need to convert. To do that, they need to stand out from the crowd. Paying close attention to the creation of your ads is vital to a successful campaign. Our team of copywriters and graphic artists will put together Facebook ad creative that works to do one thing, bring in new clients, customers or patients. We take the entire creative process out of your hands so you can get back to focusing on running your business. And we are experts at it, so rest easy knowing you are getting the best Facebook ads for your campaign.
Step 4. Peel and Stick
This might be called optimizing, but we are the only Facebook advertising agency we know doing it. The peel and stick method of optimizing Facebook ads comes from the old days of Google AdWords where you would constantly monitor how each ad performs according to another. That way, we can figure out how we can get more people to click your ads, improve engagement and get more conversions. This is where the rubber meets the road when developing a Facebook marketing campaign, and where we do better than other Facebook marketing agencies.
Step 5. Scale
Once we’ve combined optimization, great ad design, fantastic copywriting and targeting your perfect audience, it’s time to scale. This is what you want more than anything else. You want to as much traffic as possible to increase conversions, generate more leads and close more sales. We can increase the campaign spend, expand reach, continue to peel and stick ads, find additional audiences and develop new ads to scale your campaign and improve your business outcomes.
That’s it, that’s the pitch. LiverMint is ready to start working on your behalf on a Facebook marketing and advertising campaign that helps you sell more, advertise better and market to buyers. If your ad budget for Facebook is at least $1,000, let’s talk about your next campaign by calling Darren Slaughter at215-690-1658 or reaching us through our website by clicking here.