Before we get into pricing, let us first answer a question we are often asked; is Facebook marketing worth it? Now, we think it is, in fact, we’ve built our entire business around it. Considering the reach Facebook has with mobile users and internet users alike, marketing on Facebook is like gaining access to the entire audience of the Super Bowl…times two!
Now, onto the pricing…
We’ve seen plenty of pricing models. Some win/win, some not so much, the investment we see working best for both of us is a mixed fee arrangement. We have a small flat fee with a percentage of ad spend (usually lower than what you’d expect to pay on a straight percentage of spend). This arrangement is typical for small to mid-sized clients and boutique agencies like ours. This works for both of us because when you make money, we make money, aligning our objectives together.
There is also a setup fee charged because there are a number of fixed costs associated with onboarding new clients such as the initial configuration of the Facebook platform, ad creation, and audience development.
Is Facebook marketing worth it?
With over two billion users, Facebook offers a marketing opportunity businesses like yours have never seen before, so yeah, it’s worth it.
What is your position on paying for likes?
We are a direct response Facebook marketing agency, which means no how no way will we use your advertising dollars to buy likes. You want new clients, customers or patients, not likes!
Who owns the work you do?
Everything we do for you is owned by you, lock, stock and barrel. All the creative, all the campaigns, everything.
How much should I spend?
Determining your budget has a lot of arms and legs to it. We determine your budget with you using a formula we’ve developed that get’s right at your ideal ad spend and nothing more.
Who are you going to market to?
Through our strategy session, we help you identify your ideal customer. From there, we utilize the hundreds of targeting opportunities Facebook provides us with to achieve your business goals.
What about ad waste?
Some clients raise the issue of ad waste from previous bad experiences with lesser Facebook marketing agencies. Our Peel & Stick optimization allows us to always be using the best possible Facebook ad including images, ad copy, headlines, taglines and calls to action.
How much do you charge?
The total we charge is based on your media spend. Our campaigns start at 25% and go down to 10%.
Ready to talk?
At LiverMint, we focus on nothing but Facebook advertising for construction companies. To get the ball rolling, let’s talk. Our Facebook advertising agency will care for your entire Facebook advertising campaign, from strategy to audiences to fantastic ads that convert readers into clients or customers. If your Facebook ad campaign budget is $1,000 or more, get in touch now to find out how LiverMint can help your business. Call Darren Slaughter at 215-690-1658 or contact us through our website by clicking here.