Somehow along the way, SEO and website optimization became synonymous. I am here to tell you they are very different.
SEO is the process of altering website visibility in search engines. Site optimization is getting the people who are most likely to buy from you to your website.
It is an important distinction because a lot of small businesses get sucked into SEO contracts thinking that will be their answer to a non-productive website.
What you should focus on is the pair of eyeballs on the other end of the screen, not a search engine.
That’s why the focus of website design done right is to focus on the buyer, their persona, and answering the most important question your website can answer…
What’s In It For THEM!!!!