YOUR WEBSITE IS THE FACE OF YOUR BUSINESS… YOU CAN’T JUST ‘WING IT’
According to the Netcraft January 2018 Web Server Survey, there are 1,805,260,010 (over 1.8 billion) websites. However, most of those websites get almost no visitors.
YOUR WEBSITE IS YOUR BEST MARKETING ASSET
How long do visitors stay on your website before they click away? Any idea? Most stay for less than 8 seconds. That’s the amount of time you have to get their attention. If you don’t grab them by the balls in less than 1/6th of a minute, you’ve lost them… and chances are, they won’t be back.
And that’s before the visitor ever sees your content or offer.
I ask myself, why, with so much riding on the look and feel of a website, that anyone would consider not creating the most powerful first impression they possibly can?
SO, LET’S TALK ABOUT WHY VISITORS LEAVE YOUR WEBSITE
1. OUTDATED WEB DESIGN
This one is a killer, it’s the law of compare and contrast. If your site is outdated and doesn’t look like the site your prospect visited before coming to yours, or the one immediately after they leave, you look particularly bad, and I don’t have to tell you that first impressions matter greatly. You may not be aware of this, but your website’s design has an enormous impact on whether you are viewed as trustworthy or not.
In a recent study by psychologist and researcher Dr. Elizabeth Sillence, participants were asked to review websites and rate whether they trusted or distrusted them. The study found that 94% attributed their uneasiness to the website’s design!
So if you think that website design doesn’t matter, think again. Your site design has a direct relation to how long your visitors stay on your site (or not), and more importantly, whether they decide to do business with you (or not.) If your site is looking like something from 2006, or even 2016, it’s time you got a professional facelift.
2. IT’S HARD TO NAVIGATE
Maybe this has happened to you.. you go to a website looking for some very specific information. You find yourself caught in a labyrinth of poorly laid-out navigation choices. Bad navigation confuses your visitors and leads to a bad user experience. And it doesn’t just negatively affect your users, it’s very bad for your SEO.
With 70% of all online searches, Google doesn’t like websites that are hard to navigate and it WILL have an adverse effect on your search results. If you work to get good search rankings, you don’t want your site design dragging down those search results.
What is the Goal?
The primary goal of site navigation is to move readers through your sales funnel without them ever feeling like they are being sold. If you’ve never seen your website before, how would you expect to find the information you’re looking for? What would you have to do to locate the information that you came to the site to find? Your website navigation is the secret sauce to good website design and if often the first place I look when someone says they did their website themselves.
3. YOUR SITE IS SLOW TO LOAD
Your site’s loading speed matters when it comes to user experience and website performance. Here’s a look at some key statistics:
- 47% of internet users expect a web page to load in: 02 (or less).
- 40% leave a website that takes more than: 03 to load.
Even a one-second delay (or :03 of waiting) affects the users experience decreasing customer satisfaction by 16%. In short, that’s huge! If you’ve put off optimizing the load speed of your website, it should be at the top of your list. Make a point of speaking to your web designer about ways to improve you page loading time.. and the sooner the better.
HOW TO FIX PROBLEMS WITH YOUR WEB DESIGN
Make It Simple: Your site needs to be easy to understand. The last thing you want to do is confuse your prospect.
Have a Hierarchy: Your site should be arranged in a way that your visitors move naturally and seamlessly to the most important parts of your site.
Easy To Navigate: It should be obvious that your site must be “drop-dead” simple to navigate… keep it simple and effortless.
Be Consistent: The look and feel of your site should be in sync with the overall theme. It should be uniform and consistent throughout. If something appears out of place, then it is.
User Accessible: Your site needs to be visually appealing and compatible with all mobile, tablets and laptop devices. A recent study found that 30% of mobile shoppers have abandoned buying from a site because it wasn’t optimized for mobile.
Be Conventional: This is not the place to reinvent the wheel. Odd designs can disrupt the user’s comfort level. Why take that chance. Use elements and designs that people are familiar with.
Optimization: Your website should be fully search engine optimized. Without the use of an experienced web designer, your on-site optimization might not be as good as it could be and your search results (and traffic) will suffer because of it.
Trust & Credibility: Be completely upfront about your policies, disclosures, intent and pricing. Instilling trust and credibility in your visitors is one of the most powerful sales tools you can use. You should take full advantage of it.
THE BOUNCE RATE
The “Bounce Rate,” or how long before your visitor leaves your site, is an indication of a poorly constructed website. A poorly designed site with unoptimized load times and broken links will drive up your bounce rate. This will cost you customers and sales. If your site isn’t working properly for any reason, it will negatively affect the expectations of your visitors.
With so much riding on first impressions and the user’s experience, your website is not the place to be pinching pennies.. this is especially true when it comes to your web design.
WHAT TO EXPECT WHEN HIRING A WEB DESIGNER
HERE’S EVERYTHING YOU NEED TO KNOW ABOUT TERMS, COST, CONTRACTS, REVISIONS, TIMELINES AND A WHOLE LOT MORE
COST & TERMS
All web designers will require a deposit fee. As with any customized service you want to be sure to reserve your place with them. This normally ranges between 25% – 50% of the entire cost to design your website. Depending on the designer’s workload, it may be necessary for you to schedule a few weeks or even a few months out.
It’s safe to say that 95% of clients want to start their web design as soon as possible when first contacting a web designer. But it’s not uncommon for web designers who are really great at what they do, to be in high demand. There can often be a wait time between scheduling and when your project begins.
When choosing an “in-demand” web designer always check their website for availability. The best web designers often provide very personalized service and can help you with reserving your spot. This will also give you a good idea of the kind of service you can expect.
The remaining (50% – 75%) balance of payment is due upon completion of the project.
It is an industry standard that your web designer should have you sign a service contract before work begins on your website. The contract will precisely outline what is included in your project such as; the number of pages included, any additional site functionality, estimate of completion time, terms of payment and any other specifications you require.
This is for your protection. Because of the often customized nature of website design, it’s important both you and your designer have a clear understanding of everything that’s included, what’s not, the cost and the estimated time frame. Be certain that you only work with a web designer who provides a written contract. This is the best way to make sure there are no surprises.
The size of the project will obviously determine the length of time for completion. To get an approximate idea, average-sized websites (5 – 10 pages) can take between 4 – 8 weeks to complete. In general, it’s difficult to give a guaranteed completion date. You may need several rounds of revisions. Having your website done to your satisfaction is the primary importance, not so much how fast it gets done.
All reputable web designers provide you with the opportunity to obtain revisions (edits) to your website. Normally 2 – 3 rounds of revisions is the most common and will be clearly stated in the website design contract.
The importance of ongoing support can’t be overstated. Once you’ve established a relationship with your web designer they should have a clear vision of your goals and your site functionality. Professional web designers normally offer valuable maintenance and can better address the changing needs of your website. This is an invaluable service.
Web designers that include an educational component to your web design package can prove to be extremely helpful. This is to give you a fair, working knowledge of how your website operates so you can make simple edits and updates on your own.
Most professional web designers know that it’s important for you to be able to change photos, pricing, and updates. These types of changes relate to the normal day-to-day operation of your business. It gives you the confidence you need to keep your site current and updated on a regular basis.
Many web designers prefer you to provide your site content (and graphics) prior to getting started on your site design and layout. Although it is possible to insert “example” text content and replace it at a later time. We provide content in our site design, but we’re not like most website design shops. It’s difficult to get a “feel” for the finished website without using the intended content. The finished product will not look real to you.
Now that you know What You Should Expect When Hiring A Web Designer. There’s just one more thing; it doesn’t matter who your website visitors are, they only have one question, “What’s in it for me?” Remember, 15 seconds is all you have… And 15 seconds is a really short amount of time. The success of your business depends on making a really great and lasting impression.
Contact us TODAY and let us help you in creating the Web Design that’s perfect for you and your customers.
Pro Tip: Keep It Simple!
Remember, “a confused mind never buys.” Let your website guide your customers and do the work for you.