Website design is meant to integrate your branding into the design itself, that way, you thoroughly convey your brand promise instead of just having some words on a page. With so much of your business success riding on how well your site brands you as the business you say you are, this isn’t a place to cut corners.
But, most small businesses look for the least expensive option available because they don’t get what a good brand message means and how it will affect their business over the long term. Here’s something to think about; 90% of people decide to do business with you (or not) based on the information they get from your website.
If your website doesn’t convince the reader that there is something in it for them that your brand can help them with, there’s no reason for them to stay.