You can have the best content on your page, you can write the best headlines, the best subheads, the best lead-in, the best paragraph, the best story, you can make the information on your page fantastic, but if you don’t have a specific called action at the bottom of that page telling people exactly what it is you want them to do, then you’ve wasted that page.
I know that’s a long sentence, but what do you think happens after somebody reads all the text on your page, has watched all the video’s on your page, and gets to the bottom of your page and doesn’t know what to do? Well, guess what, they click the back button.
There have been thousands of studies done and everybody tries to get complicated and think of clever words to get people to click on links. The best words you can use to get people to click on links, is ‘click here’, trust me.
If you give people a specific set of instructions at the bottom of the page as to what you want them to do next, they will.